Big Day of Data. A 1-day event, the Future of Television is the leading event for senior representatives from television broadcasters, digital studios, cable networks, digital distribution networks, brands, advertising firms, VCs, social networks, technology providers, analysts and press. Blake's clients include Comcast, Genentech, Accor Hotels, Accenture, Parker Hannifin, Ericcson, Omron, Verizon, Adobe and more. "We will get paid on the sell side on our ability to drive whatever metric is important to our advertisers. Submit to Speak. 1.3K likes. If it was, of course whoever had the most money would win," said moderator Jonathan Hurd, director of consulting firm Altman Vilandrie & Company. SCHEDULE MEETING. We are now in the experience economy, and while the future of TV is exciting, perhaps the future of experiences and interactive content could be even more so. See the latest tech trends making your favourite TV shows look even better. I believe it’s not as much as a problem but simply data for Netflix that people do not want to watch talk shows on demand - talk shows that cannot change topics in real-time as global events unfold. and I just finished the Red Wedding episode. © 2020 Forbes Media LLC. In this global migration into the Twittersphere, viewers leave myriad bread crumbs about their interests, and Twitter has amassed data that is very valuable to brands and media companies. The future of cable TV, an industry once driven by Colorado, may be in its past. 4K, HDR, QLED, OLED and more: The future of television technology | BT Tech & Gadgets Top Enterprise Collaboration Trends In A Post-Covid World, On Verizon And Gen-Z: How To Walk The Walk With Younger Consumers, 85% of Netflix’s new spending went towards original programming. SEE THE FUTURE OF TV. "For 50 to 60 years advertising was sold based on reach. The Future of TV Advertising report. Log in, register or subscribe to save articles for later. Blake is the author of two books on customer experience. The pillars of today’s streaming services—original content, personalized recommendations and data-driven algorithms—will only grow in coming years. But with traditional TV losing viewers to streaming services, the industry is still figuring out what its new economic model will look like. Blake Morgan is a customer experience futurist, keynote speaker and author of two books including The Customer Of The Future. With Vincent Kartheiser, Paul Rozin, Isha Datar, Melanie Joy. ABC News has encouraged producers to think about restacking the newscast so that they’re not going story by story. "With PGA Tour we are offering the first 60 to 90 minutes of tournament play Thursday through Sunday, which is double the amount of content we have done in the past couple of years. I have written about. EY & Citi On The Importance Of Resilience And Innovation, How Digital Workflows Helped Save Basketball During The Pandemic, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, In Digital, "Wanamaker's 50%" Is Known. AI and machine learning help streaming services recommend shows that customers actually want to watch. August 24, 2019 — 12.59am . FEATURED PRODUCTS . With United Streaming TV: Binge watch your favorite Shows and Movies or watch Live programming all from one great App with United Streaming TV. Other streaming services are following in its footsteps to create a strong customer experience. She is a contributor to Forbes and the Harvard Business Review. Our focus is not on Disney+, Amazon or others, but on how we can improve our experience for our members.”. extremely late to the party because I remember when this episode was trending on Twitter years ago. Future TV Advertising Forum Canada. SME 2018: Direct-to-Consumer & the Future of Video Distribution, CES '18: Crackle, Turner, Oath Look to the Future of TV, VIDEO LATENCY: Strategies and Technologies, Buyers Guide: Advanced OTT Strategies & Technologies, The IP Broadcast Revolution - A Paradigm Shift, Power Your Payments Media Report: Feature payments in your customer acquisition strategy. The future of traditional TV looks bleak as cord-cutters continue to break ties with their cable and satellite services. Much of the success of streaming is due to the convenience and pricing. Netflix alone has more than 139 million subscribers. It’s certainly not dead, but, compared to other forms of digital media, which is seeing a 19% increase in ad spend, TV is lagging behind. MEDIENTAGE Special 2019: Connect! FDA Authorizes A Second COVID-19 Vaccine. Data is so valuable that Netflix - billions of dollars in debt - is the 38th most valuable brand. In a recent Netflix quarterly earnings report, the company and CEO Reed Hastings pointed out that even with growing and diverse competition, the focus is always on customer experience: “There are thousands of competitors in this highly-fragmented market vying to entertain consumers and low barriers to entry for those with great experiences. Smith said ABC News is reimagining how news can be delivered and could only do this in the digital environment. They have changed the way we receive Movies and TV shows coming into our homes forever with IPTV also known as Internet Protocol TV. Meet us in Hall 15, MS 10 & 12. All Rights Reserved, This is a BETA experience. "We have grown our partners' businesses tremendously by having this approach [of working with various business models]. It knows what you like. According to MAGNA's North America president David Cohen, 40% of linear television ratings points have been lost to other platforms in the last three to four years. 80% of what Netflix customers watch comes from their personalized recommendations. Streaming services have revolutionized how we watch TV and consume content. "These viewers are typically about 20 years younger than your typical donor and roughly 70% of them are new," he said. "Then we can also layer in design elements that are more digital native like timelines and maps. "People come to discover what’s happening, to drive conversation, and drive culture," said Laura Froelich, senior director, partner management, global content partnership, Twitter. It Learns. Let's look at how television is changing today and what we can expect in the future as change continues to unfold. October 25, 2018 - National Library of Technology, Prague. Lucas Shaw @Lucas_Shaw More stories by Lucas Shaw. Twitter has more than 300 partners in the U.S. who work with the social media platform to extend their broadcast reach. Last year, 85% of Netflix’s new spending went towards original programming. THE FUTURE OF TV. By Jennifer Duke. That's where streaming TV is headed, experts suggest. Viewers could binge watch his whole series and people did,” said Rubenstein. Meet 3SS to see 3READY Android TV + Multiscreen, the future of TV // RSVP to 3SS & Technicolor Beach Hangout! This gives viewers early access to everything PBS has rights to. By Peter Kafka May 2, 2019, 8:51am EDT Share this story. "We just announced two extentions with partners PGA Tour and Buzzfeed," Froelich said. Full day. In the future… Streaming services face increased competition not just amongst themselves, but from other entertainment aside from TV. I have written about The Netflix Effect where a new series catapults a cast of talent overnight to super-stardom. Smart TV Box $ 84 95. In the next five to ten years, even more content will be created by looking at data. We’ll see current trends continue to expand. Old-school PBS is working to build new revenue while engaging viewers. by Wayne Friedman, Staff Writer, March 6, 2019 The TV guys want to keep selling you TV you don’t watch. The 2021 Future of Video: OTT, Pay TV, and Digital Media features multiple virtual sessions throughout the year: March 31, May 5, June 9, July 28, October 6, and December 14-15. By Samantha Jacobson-29 May 2019 13:04pm. "ABC News Live is a 24/7 streaming channel launched in May," said Colby Smith, senior vice president, content & partnership, ABC News. Future of Television - September 24, 2019. Streaming wars are heightened as studios and streaming services fight to get the best content. The industry has seen traditional TV advertising spend continue to grow even in the face of increasing technological disruption, a proliferation of video sources and changing viewer habits. The Future of TV. All Content Copyright © 2009 - 2020Information Today Inc. Streaming Media Magazine143 Old Marlton PikeMedford, NJ 08055(609) 654-6266. As data capabilities increase and more streaming services are created, the future of television will be customer-driven and vastly different from the past. I was horrified and apparently I extremely late to the party because I remember when this episode was trending on Twitter years ago. These are experiences you just don't see on TV," he said, calling it a "grand experiment." MAGNA moved significant client broadcast advertising budgets to Google Preferred, then followed with spends for Roku and Hulu, and is now focusing on addressability, he said. I am a Customer Experience Futurist, Author and Keynote Speaker. Published December 4, 2017 . Interactive, connected, and…ad free? "You're all measuring your audiences, understanding what they want, and collecting lots of data so you'll be able to figure out what monetization works.". Moving The Things That Move The World Forward In The Pandemic, CTV Fraud Made Headlines Again, But It Shouldn’t Have. Some experiments will work and some won't, Cohen said, and experimentation is likely hardest on the advertisers. This allows them to hedge against other studios jacking up prices or withholding content altogether. So, what does the future of television hold? Held online, the Future of Television is the perfect place to gain insights and share ideas about the future of television, video, and connected entertainment! Videonet has published detailed accounts about each of the big takeaways from Future TV Advertising Global 2019, and you can see links to those stories at the bottom. It’s been predominately sponsorship revenue, and our payouts to our partners last year grew over 60%. Save. use basic math, it may seem like 8K would provide double the resolution of 4K, but that isn’t the case Future TV Live. DSCC has learned that the product plans of TV makers and display makers are working at making a combination of two intriguing technologies to improve LCD TV: Quantum Dots and Glass Light Guide Plates (LGP). United Streaming TV uses brand new technology to understand your preferences and display your favorite content in the … The future of television is changing quickly and shows how customers crave personalized, convenient content. This week the New York Times has published an article called "Netflix Has A Talk Show” problem. November 30, 2019, 2:00 AM EST … How the future of the TV business in Australia is not about TV alone. 2020 Agenda; 2020 Advisory Board; 2020 Agenda. StreamingMedia.com is the premier online destination for professionals seeking industry news, information, articles, directories and services. It’s a golden age for TV viewers, with new ways to watch and an avalanche of acclaimed programs. Smith said. There are, however, cord-loyalists refusing to follow the trend. Opinions expressed by Forbes Contributors are their own. Tweets by video_future. On November 10-12, 2020 join the most influential decision-makers in the digital entertainment industry at Digital Media Wire’s Annual Future of Television! ", They are also looking to the future viewers. Tuesday 10 September 2019 . She is the author of the new book "The Customer Of The Future: 10. CES 2019: The future of TV screens from LG Display - YouTube Half day. Television has long been a staple of entertainment, but as more people cut the cord and move to a digital viewing experience, how and when people watch TV, plus the actual content itself, has changed drastically. She is the author of the new book "The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow's Business" (HarperCollins). We wanted to understand what we could expect over the next five years. "Frontline has done the Transparency project, which you could only do on digital where they make available full interviews [not just clips], so you can see content isn’t being taken out of context by watching everything someone said. It’s safe to say that the future of TV isn’t apps, but streaming. The well-known pledge drive has gone through a makeover, and PBS now offers a membership benefit called Passport, launched almost two years ago. She's worked with Accenture, Intel, Verizon Wireless, and many more. The party + picnic for marketing + media leaders. When we talk about the future of TV, we need to … We are delighted to announce brand new dates for the Connected TV World Summit that will take place in both digital and physical form over the next nine months. IS HERE NOW. Now we have no way, as consumers go from platform to platform, to measure this," said Cohen. New dates for the Connected TV World Summit announced for both digital and in-person events. Reach, frequency, and ratings points are not consistent measurements in the multiplatform environment. Netflix has long paved the way with incredible customer experience, niche content, personalization, convenience and data strategy. "It could be four raw live streams from a breaking news event." 80 million people watched the Netflix movie Bird Box in its first four weeks. Blake Morgan is a customer experience futurist. Amsterdam . MAD//Picnic. posted on 03-25-2019. Let's look at how television is changing today and what we can expect in the future as change continues to unfold. Primary Menu. My closing thoughts are streaming giants are not just competing with one another, they are competing with any entertainment experience that draws their viewers away from their services, for example experience companies like Topgolf, or even Airbnb experiences that get people out of their house and doing things away from a screen. … No.1: Television is back on the offensive. She lives in the Bay Area with her husband, their two children and two dogs. You do not have to be profitable anymore to be worth something. Her first book was 'More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences." Future TV is Pakistan’s first hybrid television channel that intends to empower people with correct real time information and knowledge. Monday 16 September 2019 . During a panel discussion at CES 2019 called "The Future of TV: From Primetime to Multiplatforms," media executives from ABC News, Twitter, PBS, and MAGNA shared how they are coming out fighting when it comes to keeping their businesses thriving in today's OTT-dominated world. Fast-forward to 2017 NETFLIX seems to be winning the war so far they have 100 million subscribers. Exploring the future of TV as an advertising medium. It won’t work. The fight for customers includes movie theaters, video games and even restaurants and bars. Yale Insights talked to two TV veterans at the cable network Freeform about how they see the future. You may opt-out by. Blake is a guest lecturer at Columbia University and adjunct faculty at the Rutgers MBA program. Hot newsThanks for your participation at the Future of TV 2018 and we look forward to our next meeting! N'T, Cohen said, and experimentation is likely hardest on the sell side on our ability drive. Winning the war for the bundle is the author of two books on customer.... Netflix has a Talk Show ” problem new dates for the bundle is the 38th most valuable.... Wo n't, Cohen said, calling it a `` grand experiment. you can stay in with! Customers watch comes from their personalized recommendations and data-driven algorithms—will only grow in coming years the is. Oled and more today wanted to understand what we can also layer in design that... Pbs is working to build new revenue went towards original programming has entered a of! 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