HubSpot also offers ongoing technical consulting as well as premium consulting for a fee. However, it is essential to note that as your business expands and your contact list grows, HubSpot's plans will become more expensive and will be closer to what Pardot's plans cost. As such, email marketing features are a must for any marketing automation platform, and both the Marketing Hub and Pardot have plenty of such features to offer. Pardot's interface isn't difficult to use either, just not quite as good. Reporting Tools. Pardot offers Advanced Email Analytics for its Plus and Advanced plans, although you can add it to a Pardot Plus plan for an extra cost. HubSpot's unique features and impressive integration capabilities also give it an advantage over Pardot for creating dynamic inbound marketing campaigns. The Knowledge Base also offers user guides, training programs, and platform certifications. Hubspot markets itself one tool that consolidates marketing automation, blogging, and website creation. In 2013, Pardot's parent company was purchased by Salesforce. There are four plans available that are priced at different tiers. It's worth mentioning that a Report Add-On is available at an extra cost that allows you to build up to 200 dashboards and that lets you use almost any metric throughout the HubSpot ecosystem. Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. Neither contact management system is superior to the other; they just have different setups. The mobile app also lets you sync phone and email platforms, which means that you can launch new prospect emails from their profiles as well as call prospects with a single touch. However, this feature is only available for the Professional and Enterprise plans. It lists your data and requires you to click on files to preview images. Additionally, HubSpot gives those with the know-how the ability to code and build out their own templates from the ground up. Below are excerpts from our detailed HubSpot and Pardot reviews:HubSpot – HubSpot is a robust marketing automation software that offers all the tools a business needs to manage its email marketing, blogging, social media, website analytics and more. Pardot does not have these features. The HubSpot Marketing Hub is part of a larger HubSpot Ecosystem that consists of several other solutions. There are also many free local user groups that you can contribute to and request help from as well as an Idea Exchange, where you can submit and vote on new product features. HubSpot provides all of its Marketing Hub users with thorough email reporting capabilities, including the ability to evaluate the individual performance of emails, the engagement of recipients, the overall performance of your email marketing campaigns, and the impact of your email marketing efforts over time. You will also be able to scan and share business cards, assign tasks, create follow-up tasks, and engage with customers using live chat. On the other hand, Pardot … Both platforms also let you create and edit your social media campaigns from one spot and to track and monitor the performance of your campaigns. This mismatch led Brian Halligan and Dharmesh Shah to create the vision for the inbound experience and to develop HubSpot… Here is a comparison of HubSpot and Pardot by main functionality. Both HubSpot’s Marketing Hub and Pardot have A/B testing capabilities. Using their blogging platform, you can write, format, and edit blog content, insert images and add links. You can also integrate Pardot with Einstein Bots; however, integration with Einstein Bots is only possible if you also have the Salesforce Classic or Lightning Experience. For instance, the HubSpot CMS For Marketers course consists of nine lessons. The differences between the two are minor if anything. Pardot is a marketing automation solution that was developed as a stand-alone platform back in 2007. As such, you'll want to make sure that the platform is consistently reliable and that it performs without a hitch. HubSpot Marketing Hub vs Pardot - See how these Marketing software products stack up against each other with real user reviews, product feature comparisons and screenshots. Pardot has an extensive lead scoring feature in the form of its AI-powered Einstein Behavior Scoring tool. This feature is extremely useful if you need to create a CTA graphic or an e-newsletter header. It is far easier to get these extra contacts thrown in to close a new deal than it is to get any perks after you've already signed on the dotted line and later realize you need more. As long as you're paying for one of HubSpot's many plans (and not just a free CRM user), you will have access to live chat, phone, and email support 24/7. Two People Comparing HubSpot and Pardot 354473.png. Running ads online is another essential part of online marketing. More advanced metrics such as Read Percentage, Skimmed Percentage, and Forward Count are also available. Finally, using HubSpot, you can design the graphics for your forms in Canva, which boasts a simple-to-use drag-and-drop editor. As a result, scaling using the Salesforce ecosystem is a little more inconvenient since you will need to take this into account when determining the cost of scaling in the future. Anyhow, HubSpot offers Instagram scheduling, unique to HubSpot, and even more integrations, and Pardot, on the other hand, is comfortable to manage an elemental social media … hubspot-lead-management or pardot. Both platforms provide users with the ability to grant permissions to select features, data, and more based on a variety of criteria, including individual users, user roles, and user groups, to name a few. HubSpot allows you to add revenue reports to your dashboard from their reports library. There are dozens of notifications that you can set up based on your team's needs, including blog comments, email conversations, deal assignments, ticket assignments, feedback surveys, form submissions, and more. You can't go wrong with either HubSpot or Pardot for a robust marketing automation platform. However, HubSpot edges out Pardot in several other form creation areas. HubSpot is a lower cost, equally powerful alternative to Pardot. HubSpot may not have as many packages to offer, but you could argue that their plans are more comprehensive. In his spare time, he immerses himself in travel, books and spirituality. HubSpot vs. Pardot: Which Marketing Automation Software Suits Your Marketing Goals? You can also use your Einstein Behavior Scores as criteria in your Engagement Studio and automation tools. In fact, HubSpot’s support team can help guide you through any issues you’re having in real-time through live chat or phone support. Pardot also allows A/B testing for landing pages and emails with its Plus and Advanced plans. Second, With Pardot you can do inbound and outbound across social, blogging+SEO(Wordpress), video marketing, webinars, trade shows, paid searches, online ads, etc to maximize your reach without compromising functionality. HubSpot offers Instagram scheduling (something unique to HubSpot) and more integrations, but Pardot is sufficient to manage a basic social media presence. The Enterprise plan, on the other hand, will enable you to create up to 25 custom dashboards. On the other hand, Pardot is known to have some issues when it comes to response time. Pro Tip - When engaged in pricing discussions with HubSpot, they are usually very willing to start you with a higher number of contacts, for a fraction of what that increase would normally cost. Content plays a vital role in generating, nurturing, and capturing leads, which is why HubSpot has its own blogging platform. Customer Support: 3.8 / 5 "Once Salesforce bought Pardot… The pricing is based on a monthly cost, although a yearly subscription is required. Like Pardot, the HubSpot Marketing Hub is an all-in-one marketing software solution that falls under the umbrella of a collection of different solutions focusing on various business functions. Both HubSpot and Pardot do have some search marketing capabilities. Pardot does not have its own pop-up form creator, although you can integrate Pardot with a variety of third-party pop-up form tools. The one tool we find clients asking about most (other than HubSpot) is the Salesforce marketing automation tool, Pardot. This reporting feature allows you to measure and track campaign performance by tying closed leads back to your marketing efforts, connecting your marketing efforts to your sales data, and analyzing the success of your marketing campaigns by channel and initiative. However, HubSpot has far more integration capabilities with third-party tools than Pardot. As such, mobile capabilities are a must. These plans are called Growth Suites. In the end, the reputation of HubSpot's support service amongst users gives them the edge over Pardot. HubSpot has a more holistic approach to lead management integration with content marketing tools, including smart content, blogging, forms, and email. HubSpot's unique features and impressive integration capabilities give it an advantage over Pardot in many areas most pressing to today's marketing and sales teams. Web Analytics is only available for the Professional and Enterprise Marketing Hub plans. In Pardot’s A/B test you can define many factors, such as how long the test will last before sending the winning version, the percentage of users to take part in the test, and whether you measure it by clicks … Pardot offers a Quick Start Onboarding Package in which a dedicated Pardot implementation manager will work with your team to help you configure the Pardot system to your organization's specifications. However, HubSpot is a better option for smaller businesses due to its more budget-friendly pricing structure and user-friendly interface. The Marketing Hub's standard dashboards allow you to have up to ten reports on them. The contact management systems used by HubSpot and Pardot are very similar. Google AdWords comes with its Plus and Advanced plans (although you can purchase it as an add-on to your Growth plan), and Custom Object Integration comes with its Advanced Plan (and can be purchased as an add-on for its Plus plan). Pardot also comes with unlimited email delivery for all of its plans, including mass email delivery and one-to-one email delivery. Both systems use easy-to-use interfaces that allow you to browse through your contacts and view whatever information you have for each one. This Pardot vs. HubSpot comparison is not meant to be an exhaustive look at features, but instead a comparison from a marketer’s perspective to help you make the best decision for your company. You will find that these Hubs share many of the same features and functionality; however, they are more focused on specific areas of business (for example, the Sales Hub focuses on sales). However, you will find that the higher the tier you invest in, the more customization is available to you (this is particularly true in HubSpot's case). Compare their pricing plans, features, specification, user reviews. Fortunately, both HubSpot's Marketing Hub and Pardot have incredibly comprehensive lead management tools available to its users. Many of Salesforce's other solutions also take the number of users into account when it comes to pricing. Pardot provides ongoing technical support to users via email. Engagement is an essential part of lead nurturing, which is why live chat and chatbot features are a necessity. ROI analytics help you determine if your marketing efforts are worth their cost. Pardot also provides access to free, live weekly training sessions, including webinars on specific features. Finally, while neither Pardot nor any of HubSpot's Hubs are priced based on the number of users, other Salesforce solutions (such as their Sales Cloud) are. The Salesforce ecosystem consists of numerous "Clouds." It is also important to note that both HubSpot and Pardot update their platforms periodically with new features. Uptime for both solutions is consistent, which means you'll rarely (if ever) be frustrated by a lack of response to your input. Users can also engage with other users in the customer forum, read reference documents in the Developer Documentation section, and read up on how other HubSpot customers use the HubSpot platform on the Customer Blog. These include Deal Forecast, Deal Revenue Leaderboard, New Deals Created, Closed Revenue by Source, and other ROI-oriented reports. HubSpot also has countless templates to choose from along with a drag-and-drop system that makes it easy to use. Both platforms have a comprehensive lead nurturing and management capabilities; however, it's their approach to lead management that differs slightly. Finally, both Pardot and the Marketing Hub have segmentation capabilities, allowing you to deliver more personalized content to nurture your leads through email or online. Pardot now offers A/B Email Toggling, making it easy to select the best performing email to keep by toggling the other versions off. Both Pardot and HubSpot allow you to upload a wide variety of file types, from .jpg image files to .mov video files. As for the HubSpot Marketing Hub, comprehensive onboarding and training is available -- for a price. HubSpot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. Whether you are new to the Salesforce universe or already using it, it is advisable to get a Salesforce consulting partner to work with you to get eve... Want to provide an email in case we need to get in touch? Take advantage of the inbound marketing tools... Project management solutions help improve communication between employees and their managers. Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. Once you make a selection, Pardot automatically populates the code in the HTML tab for your email before allowing you to design the email's visual look. Generating new traffic, increasing brand awareness, and reaching your target audience are all critical components of a successful digital marketing strategy. Both Pardot and HubSpot allow the creation of landing pages. HubSpot vs Pardot - Is HubSpot The Best Alternative To Pardot? Users can also set up push notifications to alert them of specific prospect activities. Both HubSpot and Pardot offer exceptional lead scoring functionality that will make nurturing your leads more effective and efficient. It’s like asking someone to choose between an elephant and a deer during a tug-of-war battle. Pardot also rolled out new A/B testing capabilities in 2020. HubSpot's tool lets you score your contacts across thousands of data points. However, the addition of HubSpot's free CRM moves HubSpot over the finish line into first place when it comes to online marketing. How has been your experience so far? It provides true alignment between sales and marketing teams via Engage which is the only sales intelligence solution native to Salesforce and provides many email campaigns, real-time alerts of buyer activity and instant reporting. You can automate the generation of these reports on a daily, weekly, or monthly schedule. Both HubSpot and Pardot allow users to subscribe to a variety of different pricing plans for each one of their solutions. Fortunately, HubSpot generally informs users when this happens. However, if you want to build a custom marketing dashboard, you will need the Professional plan, which still only allows one custom dashboard in addition to the standard one. The new feature also provides you with more control when you copy an A/B test. Pardot enables you to choose from all of your customer attributes, while HubSpot only lets you choose from lifecycle stages and list membership options. You can also copy these dashboards to create new custom dashboards that provide new insights. The Advanced Email Reporting feature allows you to see how your customers and prospects are engaging with your emails at every stage of your campaign using a variety of basic metrics, including Click-Through Rates, Open Rates, and more. As previously mentioned, both HubSpot and Pardot have A/B testing capabilities for email. In contrast, HubSpot does not have any upload limits (although they recommend not uploading videos over 1 GB). However, those who can afford Pardot won't have an issue when it comes to the need to scale or add more features and functionality. 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