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Our market research can help you launch an effective sales program.

Market Research on industry needs & trends
Competitive Research on pricing, labor costs, product offerings, sales channels
Customer Satisfaction and Purchasing Plans




Case Study: Market Research Project

Performed an extensive US market research campaign to:

  • Advise client on business growth strategy
  • Determine target market comparative views of customers and competitors
  • Determine customer and prospect service level expectations

The campaign involved:

  • Customer, prospect and competitor surveying
  • Surveys performed via phone, interactive Internet forms and in-person
  • Integrated primary & secondary market research
  • Comprehensive analytical & trend analysis
  • Data visualization and descriptive statistics

Campaign Results:

Solid business recommendations on strategic direction, growth and investment opportunities, backed by comprehensive market research findings and analytics. The campaign also produced a large prospect database, complete with full contact information and purchasing plans.


Below are a few sample charts and graphics developed during the campaign:





Case Study: Competitive Shop Labor Rates

Our client

An industrial systems manufacturing firm

Project Objective

Collect and analyze competitor shop labor rates to determine cost cutting opportunities

Approach

Tele-surveying

Result

Determination of union and non-union shop labor rates and benefits at key competitors