| Business Customer Satisfaction Surveys
and Market Research
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We perform business customer satisfaction surveys to help companies discover opportunities and trends leading to increased business performance and profits.
Many of our survey campaigns target a combination of existing customers and non-customers to provide interesting contrasts in perspectives.
We help companies:
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Discover customer satisfaction, issues and purchasing plans |
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Understand competitor pricing, product features and customer loyalty |
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Collect data for use in PR and testimonials |
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Identify industry trends and opportunities |
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Below are some sample business customer satisfaction and market research project case studies
Case Study: Market Research and Customer Expectations Project
Performed an extensive US market research campaign to:
- Advise client on business growth strategy
- Determine target market comparative views of customers and competitors
- Determine customer and prospect service level expectations
The campaign involved:
- Customer, prospect and competitor surveying
- Surveys performed via phone, interactive Internet forms and in-person
- Integrated primary & secondary market research
- Comprehensive analytical & trend analysis
- Data visualization and descriptive statistics
Campaign Results:
Solid business recommendations on strategic direction, growth and investment opportunities, backed by comprehensive market research findings and analytics. The campaign also produced a large prospect database, complete with full contact information and purchasing plans.
Below are a few sample charts and graphics developed during the campaign:
Case Study: Competitive Shop Labor Rates
| Our client |
An industrial systems manufacturing firm |
Project Objective |
Collect and analyze competitor shop labor rates to determine cost cutting opportunities |
Approach |
Tele-surveying |
Result |
Determination of union and non-union shop labor rates and benefits at key competitors |
Case Study: Gain Market Understanding and Identify Key Business Prospects
| Our client |
A business services firm that serves large corporate enterprises |
Project Objective |
Gain a detailed understanding of marketplace characteristics and needs
Identify companies that are priority sales leads |
Approach |
Systematically gather and record survey data using an integrated phone, email and online survey form.
Then analyze to assess basic market trends and companies with potential sales opportunities
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Result |
Developed a detailed market profile with defined company growth opportunities and key prospects in each market sector |
Our Contact Info:
Phone: (248) 596-9788 Email: Info@OnsetMarketing.com |
