Our market research can help you launch an effective sales program.
Market Research on industry needs & trends
Competitive Research on pricing, labor costs, product offerings, sales channels
Customer Satisfaction and Purchasing Plans
Case Study: Market Research Project
Performed an extensive US market research campaign to:
Advise client on business growth strategy
Determine target market comparative views of customers and competitors
Determine customer and prospect service level expectations
The campaign involved:
Customer, prospect and competitor surveying
Surveys performed via phone, interactive Internet forms and in-person
Integrated primary & secondary market research
Comprehensive analytical & trend analysis
Data visualization and descriptive statistics
Campaign Results:
Solid business recommendations on strategic direction, growth and investment opportunities, backed by comprehensive market research findings and analytics. The campaign also produced a large prospect database, complete with full contact information and purchasing plans.
Below are a few sample charts and graphics developed during the campaign:
Case Study: Competitive Shop Labor Rates
Our client
An industrial systems manufacturing firm
Project Objective
Collect and analyze competitor shop labor rates to determine cost cutting opportunities
Approach
Tele-surveying
Result
Determination of union and non-union shop labor rates and benefits at key competitors