Instantly Download influencer Media Kit Templates, Samples & Examples in Adobe Photoshop (PSD) Format. When is the best time to post on Instagram? The reason this is so important is trust. Your Instagram engagement rate is automatically calculated for you! So if you have previous partnership experience make sure to share it in your influencer media kit! This is very similar to the curator pitch, at least, in that, you’re asking for … We’re going to walk you through each section of what your influencer media kit should include in this blog post, using examples from real media kits and the media kit template we’ve created. Discuss the latest trends in digital marketing by drafting an informative presentation on Influencer Marketing with this readily available PowerPoint template. What you've done in the past and what social channels you use frequently, 3. Once you’ve compiled a list of potential influencers, I suggest you prioritize … Our Later media kit template is completely free and can be sent to your inbox in minutes! It’s a clear, simple, and effective way to show who you’ve worked with and how you’ve worked with them. Ask yourself the following questions: Knowing who your follower base is will help you to demonstrate your value. We’ve provided image boxes to suit landscape, portrait, and even square photos, so you have every opportunity to show off your best shots! 6 Pitch Perfect Email Templates to craft your perfect Influencer Outreach Email - Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand, start with these tips and templates. Let’s start with the “Expert Round-up“. Then, in the email body - get straight to the point. Note: the aim here is to build a long term working relationship with these brands. What influencer marketing do they have already? Your personal brand is everything. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Why not email a few brands you’ve partnered with in the past and ask if they would be willing to give a reference and be cited in your media kit? Customizing your Influencer Contract Template is as easy as adding a filter to a selfie! The only downside to making a media kit from scratch, or even playing around and testing out some of the templates in Canva, is that it can be time-consuming! You don’t need tons of testimonials to make an impact. Collaboration opportunities. It’s a question that’s caused a lot of... Instagram hashtags are still an effective way to get more eyes (and engagement!) The Expert Opinion Pitch! I'm currently planning a trip to [LOCATION] on [DATE]. You can use this WordPress guide to Google Analytics if you’d like to learn more about tracking your stats for your blog! 5. You should have this in mind when you go ahead and pitch your brands, however also be prepared to negotiate. So while you don’t have to be formal, you do have to be professional. Pitch Decks 16 slides. While the value of an influencer partnership isn’t based on just stats, it is important that you honestly share your current social media followers and figures. and have Adobe Photoshop installed on your desktop. If you … Check out her top tips in this blog post. Brands and businesses are much more likely to appreciate an honest portrayal of your social stats. Remember your media kit will tell a story about you and your brand, so there’s no need to write a novel! And it’s not all about having a huge follower count either — if a brand is super-niche, they may be looking for influencers that reflect their brand mission or match their key business locations. When it comes to creating a media kit, you can start a new project from scratch with Canva and use their various tools and features like images, shapes, graphic elements, fonts, and color palettes to design pages that represent you and your brand. My podcast [link to social channels] gets 10000000 listeners per month [statistic]. We’ve also included a dedicated space for your contact details in our influencer media kit template — you’d be surprised how many people forget to include their email and social handles on their media kit! Ultimately, it’s easier to digest 4-5 well laid-out pages, than 1 super-cramped page that’s overloaded with information! Don’t worry if you don’t have a blog, you can delete this page from your template. The Related Story Email. Your first task, unsurprisingly, is to determine which online bloggers … For some influencers, finding the right brands to partner with is time consuming. a brand might want to create content or collaborate on a project that is showcased on your website as well. To change the images in your template, simply drag and drop one of your own image files from your desktop to replace it. You'll also want to include a call to action. With social media influencers, the proof is in the pudding. And, influencer marketing isn’t going anywhere. Why? No pressure. State of Instagram Influencer Marketing report, This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts. Think of your influencer media kit as your business card, CV, and portfolio of work all in one document. If you want an influencer to create content for you, it’s important to offer a compelling reason to do so. Congratulations! So even if you have a small, but niche, engaged audience, you’ll still benefit from having a media kit! Your email should explain who you are and how you can help the brand achieve its goals - not ‘what you want’. The idea behind this email is to refer to the journalist’s recent story, then … Think about ways that serve both your audiences and business goals. Of course, creating a new design in Adobe Photoshop or Illustrator does require a high level of knowledge to navigate and pull off, but if you feel confident, the results are very professional and you have free rein on how you’d like your media kit to look. Watch a Full Preview of the Influencer Template Here. Your follower base is likely to vary from platform to platform. It's crucial here that you find the right specific person to contact as most people within the company probably has hundreds of emails coming to their inbox each day. What better way to show off your strengthens than to share a testimonial from someone who has worked with you — it’s a real insight into your work ethic and how seriously you take your influencer career. When looking … Don't just look at your own demographics though, take a holistic approach to look at the brands target demographic and the industry's as well. Social media reach vs impressions: which is most important? The pitch is similar to an elevator pitch in length, but the message of the pitchis altered from general to more specific to the journalist or influencer’s interests. If you’ve ever sat down at your computer to write a, Nikki is Later’s Editorial Manager. In our interview with Elena Sandor from Eat-Wear-Travel, she explains the importance of getting yourself out there. P. PPT Templates… Engagement rate is the percentage of followers or viewers that engage with your posts. Why you want to work with this brand in particular. You can then start to leverage connections you make, and connections of connections building up your network of brand, PR and agency contacts. 3. 4. You’ve created your influencer media kit and now it’s time to start reaching out to prospective brands and businesses you’d like to partner with. Your personal brand means having consistent messaging across all your social media channels. See how lifestyle bloggers A Beautiful Mess show off their website readership and demographics in their media kit: Don’t forget to include your demographics both for your blog and your Instagram profile as they may be slightly different, or your Instagram following might be more niche than your blog readers! to deep dive into influencers’ behaviors and Instagram posts, and identify the global marketing trends that will shape Instagram in 2020, and beyond. Within influencer marketing, you’ll hear phrases such as “reach” and “impressions”. In fact, in our Later influencer media kit template, we’ve positioned just one stand out testimonial alongside your previous brand partnerships. See more ideas about online branding, pitch… And, influencer marketing isn’t going anywhere. Nikki is Later’s Editorial Manager. Don’t forget you can change up the colors in the template to match your own brand style. If you’ve ever sat down at your computer to write a pitch email, you can understand how daunting and tough it is to get started. Even though a pitch should only be 2-3 paragraphs in length, there are a few important key elements you shouldn’t miss! They’ll look at things like geographic distribution (where your followers are located), age breakdown (how old they are), gender, language, approximate income, and more. An influencer can honestly and directly promote your product on their page, unlike when you buy a banner on a website and promote the product on your own. Understanding your target audience can also help you in negotiation with brands on price - the more your audience fits their target market. Don’t forget that some brands may approach you and ask to see your media kit, so always aim to have an up to date file ready to share. … When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. Let’s take a closer look at what you should include in your influencer media kit. When you receive your template files in your inbox, you’ll also have step-by-step instructions on how to update and customize your template to match your aesthetic and style. Impressions vs engagement: Understanding the difference, How Instagram's platform changes affect brands. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. Before crafting this particular slide, we hope you’ve been able to ponder … Also, think about including your best performing blog posts or content that really resonated well with your audience. You can then include a link to your ZINE media kit which automatically updates with your audience demographics, engagement rates, and sample content to strengthen your case. Travel bloggers, Charlie and Lauren at Wanderers and Warriors have decided to dedicate separate space for their blog readership and their Instagram follower segment: We’ve separated the two in the Later media kit template to make it easier for brands to appreciate your different audiences. Clearly states the purpose of getting in touch. To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. This way, you'll get a clearer idea as to whether your audience matches up with the brand in question. Starting with your readership, you can find your page views and unique visitor numbers from your Google Analytics, or you can use a handy WordPress plugin like JetPack to record your visitors each day. In just a few clicks, you can upload your logo, include social media campaign details, and provide your … When a brand is looking to partner with an influencer, they will want to understand as much as they can about your niche or target audience. Now that we’ve covered what information you should include in your influencer media kit, it’s time to talk about designing your media kit! How you prefer to work with brands and what you charge for the arrangement. Created by our lovely in-house designer Chin Tan, we kept our influencer media kit design simple, modern, and super-easy to customize! https://blog.zine.co/how-to-pitch-yourself-as-an-influencer-to-brands I'd love to talk further about how we can work together to promote your products. If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! If you'd like to collaborate together then in return for a complimentary stay, I'd be happy to have a solo review post on my blog as well as feature you in three Instagram photos and regular story updates during my stay. I really loved your recent post … There's no set way to begin pitching brands but if you can come up with creative ways to connect with them you stand a great chance. MediaLoot is offering a free … A great outreach email does four things: 1. Because it’s the best way to show off how serious you are about your work, your future partnerships, and what you can offer brands online. Whether a brand approaches you about a special project they’d like to collaborate on, or you’re pitching to businesses you would like to work with, having an influencer media kit will make you stand out in the world of influencer marketing. If you want them to check out your content, include a direct link. In our. First of all, make sure to choose the right brand. This will help brands easily understand what you and your readership is interested in, and where your skills and creativity lies. In this blog post, you’ll learn how to create your own influencer media kit, what you should include, and to make it easy you can download our free influencer media kit template to get started with! Make sure the company or brand you are pitching is a fantastic fit … '[email protected]'. Take a look at the brand's social media to see what influencers they currently work with. Your media kit should reflect not only your social growth and status but also your personal brand and style. And that’s it! Also, think about their previous brand partnerships — who have they collaborated with in the past, and was it a successful campaign? DO. No math needed, and you can easily see which of your posts are performing the best in your feed and what kind of content resonates with your audience the best. Your personal brand is everything. Knowing as much about the brand and their approach to collaboration projects as possible will help you come up with some creative ideas. Builds familiarity with your prospect. Make a great collaboration pitch with these email sample template examples. How you market yourself on social media is crucial for landing the right gigs with the right brands. If a brand outlines requirements or information to submit as part of their partnership opportunities, make sure you provide that information, as well as your media kit in your intro email! Check out the free to use Google Fonts! All you need to do to get started is create your free ZINE account, connect your social channels and start applying. I would love to meet up to hear more about what the brand has in store and potentially see if there are any ways to get involved by promoting your products on my social channels [LINK]. We will always start with the best on these lists! Gigi Kovach is a part-time influencer with 13,500 Instagram followers. It’s the first thing a brand or business is going to read when they open your media kit, so you want to make sure that it fully represents you and your brand. For example, if you want the brand to reply to you via email, ask them to. Take a look at how Daniel Wellington has a dedicated page to influencers who want to work with their brand. Check out how well fashion influencer and stylist Asiyami Gold uses her photography to show off her own personal brand and style! I particularly love [GET SPECIFIC]. With some quick design changes, you can make the template fully represent you and your brand! with Elena Sandor from Eat-Wear-Travel, she explains the importance of getting yourself out there. Just fill out the form below to download the template: … If you’re looking for a simple and super-quick template to get your media kit created in record time, try out our free template! Take a look at how online educator, travel blogger, and influencer Christina Galbato manages to easily introduce herself, her brand, and business goals in a couple of sentences! On the one hand, it’s positive: it... Gifting influencers is a great way to earn extra exposure for your brand and has the added... At the beginning of last year, we published our annual influencer marketing survey. If you’re on a paid plan with Later, you can cut out a lot of your calculation time! Plus, with tools like Fohr Card and SocialBlade, it takes a brand just seconds to find out if you’re fudging your stats. While there’s no hard and fast rule on what stats to include in your influencer media kit, it’s a good idea to include your followers and engagement rate on Instagram, and for any of your other social platforms like Pinterest, Twitter, Facebook, and YouTube, you can include your followers, group members, or subscribers. This helps your overall image to remain authentic and you keep the trust of your hard-earned fans. In 2020, you don’t need hundreds of thousands of followers to become an influencer, as collaborations with micro-or nano-influencers are becoming more popular with brands. To save your template as a PDF, you need to export it to your desktop. You now have everything you need to create a killer Instagram influencer media kit and start approaching brands and businesses for partnerships. Don’t have any testimonials on hand? 4. How does the Instagram algorithm actually work? Required fields are marked *. With the brand catalogue, influencers just like you can browse potential brand campaigns and reach out to them, completely free! Once you’re happy with your updated design, all you have to do is export it as a PDF so it’s easy to share via email, or you can embed it into your website! To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for Adobe Photoshop below. Brand pitch email template for experienced influencers and bloggers This template is similar to the previous one in terms of structure and content, however, it is more focused on previous collaborations … When she’s not writing blogs with the Later team, you’ll find her outdoors with her dog, Arlie, or planning her next adventure — follow along on @nikkitravelled. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Consider how much time and effort will need to go into the particular collaboration, what the relationship with the brand is worth, and to what extent your collaboration will help achieve the brands business goals. Some examples of relevant recent posts they might be interested in, 4. While follower count is important, brands are more interested in your Instagram engagement rate. It can be all too easy to spend hours fine-tuning your design when you could be pitching to prospective brands! Potential brands want to see that your Twitter, Facebook, Instagram and Youtube are all aligned with a similar type of audience. The round-up invite. Stats that show you’re the real deal. Easy, right? I'm looking to partner with a local hotel during my stay and thought yours would be great. Quickly Customize. $25. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! Not only do they share the ins and outs of their lives and recommend products and … Choose the right brand to work with. Available in … If you notice they only use influencers on their Instagram and never on Twitter, you'll know that your pitch should be Instagram focussed, even if you do have a large Twitter following. Whether you’re a blogger, vlogger, photographer, or videographer, you want to have a document that represents all the work you’ve done, your achievements, and where you’d like to grow in your influencer career. How to position yourself as an influencer has a lot to do with your skill … Generally, if you want to calculate your average engagement rate for Instagram, you would divide the number of likes and comments by your follower count, which will give you a percentage. Here are a few things to keep in mind when pitching to brands: Regardless of what your tone of voice is on your blog, you’re working on a business project together. To help you get started with designing your first influencer media kit, here are some suggestions on how to do it: We’re big fans of Canva here at Later! The more valuable you are to them. The 3 Key Ingredients in a Successful Influencer Pitch When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do (write about your product, attend your event, share your post in social media) the same components of your pitch … The free Influencer Marketing PowerPoint Template has a white background with a symbolic image of social media influencer (Designed by Freepik) and makes it look beautiful.The template is suitable for presentations about social media marketing, influencers, paid influencer … Make sure you do your due diligence on your chosen brand. Show More Show Less . Click Export > Artboard to PDF. Spend some time reviewing what kind of content they produce online, their social media platforms, and is it something that you can replicate, or bring a new skill set to the team. When crafting your pitch email you'll want to cover the following: 2. How you’ll provide value to the influencer is the most important part of your first email. When she’s not writing blogs with the Later team, you’ll find her outdoors with her dog, Arlie, or planning her next adventure — follow along on, Easily schedule photos, videos & carousel posts with a few clicks. That’s why it’s so important that your influencer media kit represents you and your brand. We teamed up with the experts at influencer marketing platform. She’s been... Instagram constantly update their algorithm and platform. Just like your Instagram bio, your influencer media kit bio is extremely important! They’re kind of a tricky piece of content – … Take a look at our free Influencer Marketing Guide to find out what brands and businesses will be on the lookout for in their next collaboration project. Luckily, at ZINE, we've taken the laborious task of finding companies open to collaboration and made it simple. Is there an email of an actual person to contact. Looking for some font inspo? Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Make use of any industry event you can to really grow your network. Search for Influential Bloggers. If you can, include the results of your campaign, such as engagement rate, link clicks, or even items sold. By now you should have already worked out how much you should charge for a sponsored post. I'd also like to offer you free access to use the content and images within your own marketing material, whether that be for press releases, or public relations content. 3)Content creation/collaboration email template. Why? She’s worked in digital media in Dublin, London, and Sydney and loves nothing more than hitting “publish” on a new post. Which brings me to point 2: the pitch. Available in (US) 8.5x11, (A4) 8.27x11.69. You have a lot of information to share, so try to make your media kit as clean and easy to read as possible — even if that means adding another page to your design! I first found your hotel through [BACKGROUND] and know that my blog readers would love to see [ENTER SPECIFIC ABOUT WHY THIS HOTEL AND HOW IT MATCHES YOUR AUDIENCE'S TASTE.]. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. What social media channels are they active across? Keep Your Pitch Letter Short And To The Point . When you reach out to brands by email make sure you are reaching out to an actual person as opposed to a team address e.g. Sharing past collaborations gives your prospective sponsors a sense of what’s important to you, your style of collaboration, and of course, your professionalism. To take a closer look at the brand achieve its goals - not ‘ what want. The popular travel blog [ link ] and have been using them for [ time FRAME ] impressions. Pitch short, sweet and to the point 've outlined 3 different pitch email: template to!! In the past and what you charge for a sponsored post blog posts to. Files from your desktop it straight your inbox from having a media kit, you 'll want to a! Show off her own personal brand means having consistent messaging across all your stats. Plenty of ideas on influencer pitch template you market yourself on social media is for... Simply open the font provided influencer pitch template click “ install Font. ” free and can be all too to... 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